This was a project where you were assigned a random name from which you had to come up with a concept for either a beer label or an energy drink. During my research I looked into different types of packaging that would be considered popular among the targeted demographic. I found that the brighter and the easier it is to read the label, the more enticed consumers will be to buy the product.


I did a style of illustration with the bee that gave it a scratchy feel while still being able to easily tell what it was. The texture of the paper also helped incorporate the scratch. For the bumble aspect I included a bee and a honeycomb / dripping honey. This project won a Bronze ADDY Award in 2019.


Beer Label


Bumble Scratch | College Project


March 2018


Elizabeth Zoeller