I changed the logo with hopes that it would help stand out from competitors along with following a new kind of design. This line is all about hydration, so to really incorporate that aspect, I made a series of paintings with all different shades of blue and white to resemble the ocean. I then incorporated that into the packaging. The goal of this design was to entice customers to see the packaging and think of water / hydration.
Branding + Package Design
Neutrogena | College Project