I wanted to make this lookbook match the retro / grunge style that the brand has. I did six photo shoots for this lookbook to really encompass the different styles of Nasty Gal. I tried to incorporate different colors and locations. Each spread has a theme to it that matches the brand. I wanted to have minimal text on each page to represent the brand and their minimal style. Nasty Gal’s Instagram has a decent amount of model photography that is in architectural places or in the city. I tried to follow that idea with the photos that I took as well.
Nasty Gal | College Project